HubSpot: A Comprehensive Guide to Local SEO in 2022

HubSpot just posted a new interesting post:

Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we’ve created a comprehensive guide covering local SEO tips and tools. By the end of the guide, you’ll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which products or services they’re going to buy. Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search. With local SEO, businesses can use this to position their products and

More here: A Comprehensive Guide to Local SEO in 2022