HubSpot: A Comprehensive Guide to LinkedIn Sponsored Updates

HubSpot just published a new brilliant article:

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what are LinkedIn sponsored updates, how do they work, and how much do they cost? We’ll also offer a list of sponsored updates best practices to help your brand make the most of this social content solution. What are LinkedIn sponsored updates? Also called sponsored content, the official LinkedIn help page says a sponsored update is “a LinkedIn Page update that is sponsored as an advertisement and is delivered to the LinkedIn feed of members beyond those who follow your company.” LinkedIn sponsored updates are advertisements created by your company or marketing team. These are then served to LinkedIn users who

More here: A Comprehensive Guide to LinkedIn Sponsored Updates