HubSpot: A Beginner’s Guide to Web Analytics

HubSpot just published a new engaging write-up:

Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website analytics and making some ill-informed decisions. Let’s make sure that doesn’t happen. In this guide, we’ll be covering everything you need to know about web analytics, so you can truly understand which data points mean what, interpret your findings correctly, and make data-backed decisions for your website and business. We’ll be covering the following points below — click on any of the jump links to skip to that section: what web analytics is and why it’s important web analytics examples web analytics best practices web analytics tools web analytics APIs   There are tons of data you can collect to understand how people interact with your website and identify opportunities for improvement. You can track overall traffic, bounce…

More here: A Beginner’s Guide to Web Analytics