HubSpot: A/B Testing on Facebook: How to Do It Right

HubSpot just published another interesting write-up:

Facebook offers many ways to test the performance of your Facebook ads before they go live. One of the most popular tools Facebook offers is A/B testing, which allows you to find out which imagery and copy resonates most with your audience. Here, let’s dive into how you can A/B test your marketing ads on Facebook step-by-step. Even if you’re a beginner, don’t fear — split testing on Facebook is easy, and the boost in ROI can be exponential. Let’s get started. A/B Testing Facebook Ads A/B testing, or split testing, is a term used to describe the process of running marketing experiments to see which version connects better with your audience. Usually, they’re tested simultaneously, and the variables can be anything from layout to copy to multimedia. A/B testing on Facebook is popular because it gives marketers an idea of what types of ads earn the highest conversion rates.

Read the original here: A/B Testing on Facebook: How to Do It Right