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HubSpot: 9 Ways to Make Your Business Data More Reliable
HubSpot just issued a brilliant post:
Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making. Even small businesses can benefit from the rise of big data by optimizing their organization’s data and creating processes to put it to work. According to Experian, eight in ten businesses believe data is one of their most valuable assets. When your business data is reliable and accurate, it’s smooth sailing. But when errors, duplicates, and question marks surface… it’s not so pretty. When you can’t trust your business data, problems quickly arise and multiply in every area of your organization. Businesses lose as much as 20% of revenue due to poor data quality, shares Kissmetrics. Back in 2013, HBR also talked about the ripple effect of unreliable data as part of “Data’s Credibility Problem”: “When data are unreliable, managers…
