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HubSpot: 9 Marketing Automation Best Practices
HubSpot just published a new engaging post:
As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue. Marketing Automation Best Practices Keep marketing analysis and lead scoring simple. Map your lead flow. Know the buyer’s journey. Create your buyer personas. Create engaging content. Consider email reputability. Effectively capture leads by limiting distractions and avoiding lengthy processes. Make sure your marketing automation system integrates well with your CRM. Build a non-linear nurture. 1. Keep marketing analysis and lead scoring simple. Having a lead scoring system that’s too complicated and extensive, you have a problem. You don’t want to rely on
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