HubSpot: 80+ Instagram Stats You Need to Know in 2023

HubSpot just shared another interesting blogpost:

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram’s Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram’s Growth & Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Source) 2. The Instagram app has over 78 million

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