HubSpot: 80+ Essential Social Media Marketing Statistics for 2022

HubSpot just issued another interesting story:

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has become one of the primary marketing channels. With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. But, whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts. Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2021 to get the highest ROI. Social Media Marketing Statistics 2021 As of October 2021, 4.55 billion people are active on social media. (Kepios) In a 2021 HubSpot Blog poll of…

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