HubSpot: 7 Steps to Create a Complete Marketing Strategy in 2021

HubSpot just published a insightful write-up:

How many times have you seen a killer marketing strategy and thought to yourself, “Wow, I wish I would’ve thought of that!” (Glossier, I’m looking at you.) We’ve all been there. The truth is, when you’re just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it can be. To help ease some of that uncertainty, we’ve created this guide that’ll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Let’s dive into the critical components of a complete marketing strategy in 2021, followed by some examples for further inspiration. The Importance of Customer-Driven Marketing Strategy Steps A robust marketing strategy will reach your target audience – this includes those who have never heard of your brand all the way to those who have purchased from you before. Without a defined strategy, you’ll essentially be throwing things…

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