HubSpot: 7 Pieces of Content Your Audience Really Wants to See [New Data]

HubSpot just shared another brilliant article:

Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What types of content are memorable to consumers? According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. 1. Funny content 49% of consumers say that funny content is the most interesting and memorable. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report, 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and

More here: 7 Pieces of Content Your Audience Really Wants to See [New Data]