HubSpot: 7 Habits of a Highly Effective Landing Page

HubSpot just released another brilliant write-up:

First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content. A landing page should be informative and direct, but also attention-grabbing and welcoming. It may seem like the content of your landing page is the focus, but the design is equally as important. Landing pages are critical to converting your visitors into customers. They broker the exchange of information between you and your audience. Combining an eye-catching offer button with an effective landing page design can turn what was once just web traffic into a steady stream of leads for your sales team. What makes a good landing page? A strong website is essential for reaching your business goals. And the landing page provides important information for your audience along…

Read the original here: 7 Habits of a Highly Effective Landing Page