HubSpot: 6 Fundamentals for Creating Email Newsletters That Convert

HubSpot just released a new brilliant write-up:

Email newsletters are a powerhouse in marketing for solopreneurs and major corporations alike. Both types of businesses have to work hard crafting and sending newsletters that work for their audience and their brand. How do you make a newsletter you know is working? >Good writing. Good design. Good analytics. In this post, we’ll walk you through six things you should consider to craft a newsletter that not only looks good, but persuades people to click and convert, whether that’s getting them to come to your website, donate to a cause, or purchase a product. Six Fundamentals for Newsletters That Convert 1. Design a newsletter people want to read. When designing a newsletter, you shouldn’t just choose the first one that looks appealing. Think about what people expect from your brand. If you’re planning communications from a global top-tier financial brand known for its long history and industry expertise, your audience…

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