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HubSpot: 6 Contact Management Best Practices for Small Businesses
HubSpot just shared another brilliant post:
As a small business or startup, you’ve got a lot on your to-do list: increasing awareness of your brand, converting leads into customers, and supporting customers post-sale. And, of course, there’s all the admin behind the scenes. A big part of that is contact management. To enable your small business to grow successfully and sustainably, you need to have a strong contact management strategy in place. But what does this mean, and how can you get it right? What is contact management? Contact management is how you look after all of the contact data in your business, including contacts’ details, communication preferences, sales history, and customer interactions with your company. It enables every team in your organization to have the information they need to stay productive and have the context they need to deliver personalized interactions. Your contacts may include: Leads (or people who are in your pipeline but haven’t…
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