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HubSpot: 5 Social Media Challenges Brands are Facing in 2022, According to 500+ Marketers
HubSpot just published another interesting blog:
TikTok. Clubhouse. Twitch. These are just some of the many new social media apps we’ve seen grow in popularity over the past year — and that’s along with all the ‘oldies but goodies’ like Instagram, Facebook, and Twitter. The expanding list of popular social media platforms undoubtedly makes a social media marketer’s job harder: Which platforms will provide the highest ROI? Where’s your audience hanging out? And which ones aren’t worth the effort? As the social landscape changes, HubSpot’s Blog team surveyed over 500 marketers to determine the biggest challenges social media marketers will face in 2022 — and how to prepare. Let’s dive in. 5 Social Media Challenges Brands are Facing in 2022 1. Determining on which platform(s) you should market your brand. In 2022, 26% of marketers say their biggest challenge will be determining which platform(s) they should invest time and resources. This makes sense: The most popular social platforms aren’t…
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