Top Deliverability’s Blog
HubSpot: 5 of The Best Apps to Eliminate Duplicate Contacts
HubSpot just posted another insightful story:
Maintaining a contact database with high data integrity is essential for any organization. You need your data to be reliable, accurate, and complete, otherwise, you risk frustrating your customers with the wrong information, being unable to deliver personalized services, and losing faith in your reporting. One of the biggest threats to data integrity is having duplicate contacts in your database. In many cases, duplicate contacts are caused by human error. One team member might spell a contact’s name wrong, causing it to be added twice. It can also be caused by a contact filling in a form with a different email address or phone number. In short: duplicate contacts can be a real pain. No business wants to have to deal with them, but the good news is that you don’t have to. Here’s what you need to know to get rid of duplicate contact data for good. The Best…
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