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HubSpot: 41 Types of Marketing Your Brand Can Invest In
HubSpot just shared another engaging blog:
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and bring in more revenue. Read on to learn about the top types of marketing around today. Types of Marketing 1. Traditional Marketing Traditional marketing refers to brand promotion on offline channels that were around before the rise of the internet. Think billboards, flyers, and radio spots. Because information wasn’t as easily accessible and readily available, the majority of traditional marketing relied on outbound tactics such as print, television ads, and billboards. 2. Outbound Marketing Outbound marketing refers to intrusive promotion, such as cold calling, email blasts to purchased lists, and print ads. This marketing method…
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