HubSpot: 40 Ad Blocker Stats Brands Need to Know in 2021

HubSpot just published a new interesting post:

There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad blocker in 2021. An ad blocker is software that’s meant to improve a user’s online experience by removing or changing digital ads. It’s designed to make browsing simpler, so you don’t have a giant flashing ad taking up half the screen while you research customers and spy on a competitor’s latest product launch. Still, digital advertising is on the rise. Global digital ad spend is expected to exceed $455 billion this year, which means an increase in the number of banner, display, and news feed ads. This barrage is pushing more internet users toward ad blocking tools so they can shop and scroll in peace. To…

Read more here: 40 Ad Blocker Stats Brands Need to Know in 2021