HubSpot: 4 Tips to Clean Up Your Customer Data

HubSpot just released another insightful story:

Old email addresses, duplicate contacts, misspelled names… these are the bane of your marketing and sales efforts. After all, your CRM and marketing tools are only as strong as the data you’ve got in them. If you have poor-quality data in your databases, you’re setting up to fail in your sales and marketing initiatives. Your customer data is the most valuable asset your organization has, so it’s important to ensure it’s serving your business’ bottom line as much as possible. A solid data quality strategy will not only save you hours of janitorial work, but it makes sure your data is trustworthy – which means that any insights you gain from this data are much more accurate and useful for your business. So, to help you figure out how to have the best possible contact data in your business databases, we’ve put together four tips to clean up your data.…

More here: 4 Tips to Clean Up Your Customer Data