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HubSpot: 38 Account-Based Marketing Stats to Know in 2021
HubSpot just issued a engaging story:
As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn from their biggest prospects each day — we don’t always know tiny, but crucial, details about the brands or people we most want to sell to. So, how do we bridge the gap to better help our sales teams sell to high-priority clients? The answer to this question could be account-based marketing (or ABM). While inbound marketing is vital for pulling general audiences and demographics to your site, service, or store, account-based marketing can help you to reel in prospects or qualified leads that are most likely to buy your product. To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes…
Continued here: 38 Account-Based Marketing Stats to Know in 2021
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