HubSpot: 3 Ways Marketers are Already Navigating Potential Recession [Data]

HubSpot just published another engaging write-up:

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller. Because prices are higher and the marketing budget is lower, there is not enough marketing for the traffic and conversions we need.” To help marketers recognize they’re not alone, we surveyed 300 marketers to find out exactly how they are being impacted by the recession. While 47% of marketers said that the economy was already having a negative impact on their work, we also dug deeper to discover three key impact themes marketers are experiencing. In this post, we’ll highlight those themes, share quotes

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