Top Deliverability’s Blog
HubSpot: 3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning
- January 24, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another interesting article:
2021 was a big year for the HubSpot content team. Our team grew, we faced challenges, and we had some fun with experiments. Experiments can teach you a lot about your audience and help you unlock growth opportunities. Here are some experiments we ran in 2021 and what we learned from them. Conversion Rate Optimization In January 2021, the web strategy team decided to run a form optimization experiment to understand how altering our forms would affect our users, ahead of a blog redesign. When evaluating the current form, the team found that it was breaking several best practices relating to user experience (UX). For instance, the form used asterisks when all fields were required and users were unable to tab through the fields, taking longer to go through the form. This issue with the UX was further validated with high dropoff rates on offer pages. This meant that a…
Continued here: 3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning
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