HubSpot: 3 Easy Steps to Build Your Brand Promise [+ Examples]

HubSpot just released a new brilliant blog:

A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create a brand promise, and see examples from popular B2B and B2C brands. We’ll also share a brand promise template to help you draft your own. Keep reading or jump ahead to the section you’re looking for: What is a brand promise? Why Your Brand Promise Is Important How to Write a Brand Promise Brand Promise Template Brand Promise Examples Your brand promise should be central to your company, something that remains constant as it grows and evolves. Not every brand promise is explicit. It’s often more of an internal mantra that’s shared with employees, investors

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