HubSpot: 28 Case Study Examples Every Marketer Should See

HubSpot just issued a insightful post:

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s easier said than done. In this post, we’ll go over the definition of a case study and the best examples to inspire you. A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but case studies typically contain quotes by the customer, so it’s not just a marketing advertisement where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project’s results. There are myriad ways to use case studies in your marketing strategy. From featuring them on your website to including them on a sales…

Read more here: 28 Case Study Examples Every Marketer Should See