HubSpot: 23 Stats We Gained from Surveying Marketing Leaders [New Data]

HubSpot just issued a brilliant blog:

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022. Read on to learn: Trends Marketing Leaders are Following Marketing Strategies Marketing Leaders Use Challenges Marketing Leaders Face Trends Marketing Leaders are Following 1. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing. 2. The trends marketing leaders follow that have the highest ROI are influencer marketing, short-form video content, and permanent social media content. 3. The trends marketing leaders companies invest the most in are short-form video content, inbound marketing, and social responsibility. 4. Marketing leaders say they’ll increase their investments in content marketing, social media marketing

Continued here: 23 Stats We Gained from Surveying Marketing Leaders [New Data]