HubSpot: 21 Brand Style Guide Examples for Visual Inspiration

HubSpot just released a new engaging article:

When it comes to building a memorable brand, it’s all about consistency. Like when you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. In this article, we’ll go over what brand guidelines are, elements of a style guide, and some amazing examples of them in action to use as…

More here: 21 Brand Style Guide Examples for Visual Inspiration