HubSpot: 2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses

HubSpot just shared a insightful story:

In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development. As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on. To help marketers like you keep a pulse on how other brands are doing, HubSpot analyzed data from 150,000+ companies. In this post, we’ll note the three key marketing themes we discovered and how they could impact you today. Want a full view of how the bigger business performed and what you can do to keep your company up? Read our full-year Business Data Recap on the Hustle Blog now. About this Data: These insights are based on data aggregated from 130,000+ HubSpot

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