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HubSpot: 2022 Email Marketing Benchmarks [HubSpot Data]
- August 1, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a brilliant post:
Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective. Only 2.7% said it was somewhat ineffective, and less than 1% said it was very ineffective. Now that you know a sound email marketing strategy can help you reach your broader marketing goals, how exactly can you strengthen your marketing tactics to see the best results? To improve your email marketing metrics, here are some useful email marketing benchmarks we gathered from a survey we conducted among hundreds of marketers. Most Important Metrics for Effective Email
Read more from the original source: 2022 Email Marketing Benchmarks [HubSpot Data]
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