HubSpot: 2021 Advertising Stats You Need to Know

HubSpot just released another insightful article:

2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns. So, how exactly did advertisers fare in terms of strategy, challenges, and ad spend? To help you prepare for your 2022 strategy, we’ve gathered 27 stats. You’ll learn which strategies advertisers are leveraging today, which ones they plan to invest in, and the challenges they faced and may face in 2022. Current Ad Strategies 84% of marketers’ companies run marketing campaigns and for 42% of respondents, advertising products is one of their main goals. (HubSpot Blog Research) This year, print advertising was a low priority for marketers, with only 19% of marketers leveraging it. It was also one of the least effective channels for advertisers. (HubSpot Blog Research) Paid social is a top paid channel for marketers. (HubSpot Blog Research) In terms of account-based marketing (ABM),…

Read the original here: 2021 Advertising Stats You Need to Know