HubSpot: 17 Email Marketing Best Practices That Actually Drive Results

HubSpot just issued a new interesting blogpost:

While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.   1. Don’t purchase contact lists. This first tip should come as no surprise, but given the General Data Protection Regulation (GDPR), it bears repeating. Email campaigns depend on a healthy open rate, and if you’re contacting people whose information you bought – rather than earned from a previous interaction – you’ll quickly see your emails’ performance drop. The GDPR also requires each European recipient’s consent before you reach out to them, and purchased email lists usually do not come with that consent. For help reaching your target audience, consider Versium Reach – a platform made for…

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