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HubSpot: 15 Businesses to Admire for Stellar Branding Consistency
HubSpot just issued a interesting blog:
When searching for a soul mate, you look for someone that’s smart, funny, caring, but above all — consistent. Because if you’re going to invest your life in a person, you want someone you can trust, right? Falling in love with a brand isn’t all that different. Brands pull us in with witty slogans and timely discounts, but that’s not the only reason we stick around. Think about it, inbound marketing is all about content and communication that people love. The key to being your leads’ and customers’ soul mate, then, is providing brand consistency they can count on. But how? What’s at the heart of brand consistency is your message, and marketing plays a huge role in that. In this post, we’ll dive into what branding consistency is, its importance, benefits, and share 15 businesses that have done a stellar job showing it. The Importance of Branding Consistency Branding…
Read more here: 15 Businesses to Admire for Stellar Branding Consistency
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