HubSpot: 14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

HubSpot just issued a engaging write-up:

Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. In this article, you’ll learn more about what a brand extension is and see examples of extension ideas that could inspire you. Skip to: What a Brand Extension Is Brand Extension Types Brand Health Measures Brand Extension Examples What is a brand extension? Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base. This strategy works

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