HubSpot: 13 Examples of Meme Marketing + 4 Best Practices to Follow

HubSpot just shared another engaging blog:

My social media feeds are made up of 90% memes. They’re usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it’s done right, those are the brands whose content I engage with the most. What was once considered a trend reserved for Millennials and Gen Z has now evolved into an effective way for brands to engage with their audience.  Let’s talk about what meme marketing is, how you can leverage it, and see examples of brands getting it right.    A quick background on memes – they’re concepts, behaviors, or ideas that spread on the internet. A meme can be any type of media format, including a GIF, video, text-post, or basic image. The truly successful memes spread like wildfire. That’s exactly why marketers want to leverage these already viral pieces of…

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