HubSpot: 13 Businesses With Brilliant Global Marketing Strategies

HubSpot just shared another engaging article:

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for marketing managers who handle all marketing efforts. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the best examples worldwide. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Like most types of marketing, though, a global marketing strategy comes down to one thing: audience. Knowing who needs your product, what form they need it in, and how to market it in a way that strengthens the brand are core ingredients of awesome global marketing. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business’s…

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