HubSpot: 12 Bad Link Building Practices & What to Do Instead

HubSpot just shared another interesting article:

Gaining inbound links from other websites is one of the best ways to improve your website’s rankings on search engines. However, link building can require a significant investment of time and resources and it may be tempting to take shortcuts. However, following bad link building practices could land you in Google “jail” and cost you traffic and sales. Most times, you might even have to bear the extra cost of hiring professionals to help you recover your website. In this post, we’ll cover what bad link building practices are and what to do instead. 1. Buying Links Several sites and services help you buy text links on other sites that pass SEO credit. However, there is also a black market in link buying that is much less formal, more secretive, and less organized. We wouldn’t recommend either one. This is probably the most tempting bad link building strategy because you get…

Read more here: 12 Bad Link Building Practices & What to Do Instead