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HubSpot: 10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
HubSpot just shared a interesting story:
User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi’s Chief Strategy Officer Kyle Wong told me, “User-generated content is a 24/7, 365-day marketing channel and opportunity.” Here, we’ll dive into 10 examples of impressive UGC campaigns to inspire your own campaigns. Plus, hear Wong’s five tips for taking your UGC strategy to the next level. Keep reading, or skip to: Examples of user-generated campaigns Kyle Wong’s 5 tips for creating your own UGC campaign 10 Examples of Excellent User Generated Campaigns 1. Sephora Cosmetics powerhouse Sephora describes its on-site Beauty Insider Community as “your one-stop destination to share beauty advice, inspiration, news, and recommendations with real people in real time.” In addition to text threads and groups that
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