GoDaddy: Why you should send more plain text emails from your ecommerce store

GoDaddy just shared a new insightful article:

Email marketing, especially for ecommerce, gravitates toward robust, splashy HTML emails. We’re talking epic product shots, lots of fonts and colors, big call-to-action buttons, and now even videos and GIFs. After all, your emails are battling against so many other emails to earn clicks, you might as well use every weapon in your arsenal. So this might sound counterintuitive, but sometimes it’s worthwhile to strip away all of those bells and whistles and send out a plain text email. Yes, plain text. Just black text on a white background in the default font with a blue, underlined link. Yes, I was using MoviePass four years before everyone else. In this article, we’re going to take a look at the pros and cons of sending plain text emails, as well as some strategies for how you can maximize their effectiveness when you start incorporating them into your email marketing plans. The…

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