Win-back email

April 20, 2021
Posted by: Nicola Selenu

An automated email, or series of emails, to re-engage inactive customers or subscribers. Win-back campaigns often feature a message saying something like “We miss you” and include an incentive to entice the customer to return to the store. Customers or subscribers that don’t become active again are often purged from the email list.

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

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