An automated email, or series of emails, to re-engage inactive customers or subscribers. Win-back campaigns often feature a message saying something like “We miss you” and include an incentive to entice the customer to return to the store. Customers or subscribers that don’t become active again are often purged from the email list.

An automated email, or series of emails, to re-engage inactive customers or subscribers. Win-back campaigns often feature a message saying something like “We miss you” and include an incentive to entice the customer to return to the store. Customers or subscribers that don’t become active again are often purged from the email list.