Variable envelope return path (VERP)

Top Deliverability > Variable envelope return path (VERP)

Variable envelope return path (VERP)

May 5, 2021
Posted by: Nicola Selenu

Variable envelope return path (VERP) is a technique used by some electronic mailing list software to enable automatic detection and removal of undeliverable e-mail addresses. It works by using a different return path (also called “envelope sender”) for each recipient of a message.

Synonyms:

Variable envelope return path

VERP

« Back to Glossary Index

Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

« Back to Glossary Index