Multivariate Testing

Top Deliverability > Multivariate Testing

Multivariate Testing

  • April 20, 2021
  • Posted by: Nicola Selenu
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Testing more than one variable at a time (ex. subject line and call to action) as opposed to the same variables (ex. Subject line vs. subject line in an A/B test)

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

Multivariate Testing

Top Deliverability > Multivariate Testing

Multivariate Testing

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
« Back to Glossary Index

Testing more than one variable at a time (ex. subject line and call to action) as opposed to the same variables (ex. Subject line vs. subject line in an A/B test)

« Back to Glossary Index
Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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