List Purchase
List Purchase
- April 20, 2021
- Posted by: Nicola Selenu

Practice where an advertiser or publisher pays the owner of a list for access to the entire email list they possess. The publisher or advertiser would then be the owner of the list and send it over to their system to send emails. This practice is usually one of the worst ways to gain customers and may result in high complaint rates and spam trap hits. The purchased lists are usually of poor quality.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary IndexList Purchase
Practice where an advertiser or publisher pays the owner of a list for access to the entire email list they possess. The publisher or advertiser would then be the owner of the list and send it over to their system to send emails. This practice is usually one of the worst ways to gain customers and may result in high complaint rates and spam trap hits. The purchased lists are usually of poor quality.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index