List growth rate
List growth rate
- April 20, 2021
- Posted by: Nicola Selenu

The metric to measure how fast an email list is growing. Calculated by taking the number of new subscribers in a defined period (often a month or a quarter), subtracting the number of churned subscribers in that period, then dividing by the total number of email addresses on a list at the end of that period. A way to see whether list popularity is growing, and how fast new subscribers are outpacing churned subscribers.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
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SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
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Deliverability Glossary
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« Back to Glossary IndexList growth rate
The metric to measure how fast an email list is growing. Calculated by taking the number of new subscribers in a defined period (often a month or a quarter), subtracting the number of churned subscribers in that period, then dividing by the total number of email addresses on a list at the end of that period. A way to see whether list popularity is growing, and how fast new subscribers are outpacing churned subscribers.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index