Lifetime value (LTV)

Top Deliverability > Lifetime value (LTV)

Lifetime value (LTV)

April 20, 2021
Posted by: Nicola Selenu

The average amount a customer will spend with an eCommerce store during their time as a customer. Calculated by multiplying the average number of purchases a customer makes in a year by the average purchase value—then multiplying the result by the average customer lifespan (in years). Lifetime value is a similar metric to subscriber lifetime value.

Deliverability Glossary

« Back to Glossary Index

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

« Back to Glossary Index