Lifetime value (LTV)
Lifetime value (LTV)
- April 20, 2021
- Posted by: Nicola Selenu

The average amount a customer will spend with an eCommerce store during their time as a customer. Calculated by multiplying the average number of purchases a customer makes in a year by the average purchase value—then multiplying the result by the average customer lifespan (in years). Lifetime value is a similar metric to subscriber lifetime value.
« Back to Glossary IndexAuthor:Nicola Selenu
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« Back to Glossary IndexLifetime value (LTV)
The average amount a customer will spend with an eCommerce store during their time as a customer. Calculated by multiplying the average number of purchases a customer makes in a year by the average purchase value—then multiplying the result by the average customer lifespan (in years). Lifetime value is a similar metric to subscriber lifetime value.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index