Lifecycle emails

Top Deliverability > Lifecycle emails

Lifecycle emails

  • April 20, 2021
  • Posted by: Nicola Selenu
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Emails automatically sent at different points of the customer journey; a subset of automations. Pre-sale lifecycle emails include a welcome series to subscribers and cart abandonment emails; post-sale lifecycle emails include review requests and loyalty reward programs; and lapsed customer lifecycle emails include win-back emails.

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

Lifecycle emails

Top Deliverability > Lifecycle emails

Lifecycle emails

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
« Back to Glossary Index

Emails automatically sent at different points of the customer journey; a subset of automations. Pre-sale lifecycle emails include a welcome series to subscribers and cart abandonment emails; post-sale lifecycle emails include review requests and loyalty reward programs; and lapsed customer lifecycle emails include win-back emails.

« Back to Glossary Index
Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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