Lifecycle emails

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Lifecycle emails

April 20, 2021
Posted by: Nicola Selenu

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Emails automatically sent at different points of the customer journey; a subset of automations. Pre-sale lifecycle emails include a welcome series to subscribers and cart abandonment emails; post-sale lifecycle emails include review requests and loyalty reward programs; and lapsed customer lifecycle emails include win-back emails.

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Term: Lifecycle emails

Author:Nicola Selenu

<img alt='' src='//www.gravatar.com/avatar/939fc9ca6f4fb30cf3a8ebaf1d449059?s=174&r=g&d=mm' srcset='//www.gravatar.com/avatar/939fc9ca6f4fb30cf3a8ebaf1d449059?s=174&r=g&d=mm 2x' class='avatar avatar-174 photo' height='174' width='174' decoding='async'/>

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

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Lifecycle emails

Top Deliverability > Lifecycle emails

Lifecycle emails

April 20, 2021
Posted by: Nicola Selenu

« Back to Glossary Index

Emails automatically sent at different points of the customer journey; a subset of automations. Pre-sale lifecycle emails include a welcome series to subscribers and cart abandonment emails; post-sale lifecycle emails include review requests and loyalty reward programs; and lapsed customer lifecycle emails include win-back emails.

« Back to Glossary Index

Related Terms:

Author:Nicola Selenu

<img alt='' src='//www.gravatar.com/avatar/939fc9ca6f4fb30cf3a8ebaf1d449059?s=174&r=g&d=mm' srcset='//www.gravatar.com/avatar/939fc9ca6f4fb30cf3a8ebaf1d449059?s=174&r=g&d=mm 2x' class='avatar avatar-174 photo' height='174' width='174' decoding='async'/>

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

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