Derived from a user taking an action that indicates a business interest in a company and, therefore, that the user is receptive to receiving email correspondence from that company. Business interest in a company could include buying a product or adding a product to a cart. With implied consent, users have not explicitly given the company permission to send marketing emails.

Derived from a user taking an action that indicates a business interest in a company and, therefore, that the user is receptive to receiving email correspondence from that company. Business interest in a company could include buying a product or adding a product to a cart. With implied consent, users have not explicitly given the company permission to send marketing emails.