Email blast

Top Deliverability > Email blast

Email blast

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
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A single, one-off broadcast email sent to a large group of recipients. This term now has a slightly negative connotation, as “blast” can indicate the email lacks proper segmentation or personalization.

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

Email blast

Top Deliverability > Email blast

Email blast

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
« Back to Glossary Index

A single, one-off broadcast email sent to a large group of recipients. This term now has a slightly negative connotation, as “blast” can indicate the email lacks proper segmentation or personalization.

« Back to Glossary Index
Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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