Drip campaign
Drip campaign
Series of emails that are pre-scheduled as per set behaviourial triggers.
For instance, when a new user signs up, a welcome email is automatically sent. Next, onboarding emails are sent after a certain time gap. In drip email campaigns, one can schedule when the next email will be sent. If a user gets stuck midway while accessing a website, that can trigger an email that will help them get started from that point. After a gap of one or two days, another email will be sent (which is already pre-scheduled for such scenarios).
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Drip campaign
Series of emails that are pre-scheduled as per set behaviourial triggers.
For instance, when a new user signs up, a welcome email is automatically sent. Next, onboarding emails are sent after a certain time gap. In drip email campaigns, one can schedule when the next email will be sent. If a user gets stuck midway while accessing a website, that can trigger an email that will help them get started from that point. After a gap of one or two days, another email will be sent (which is already pre-scheduled for such scenarios).
« Back to Glossary Index