Drip campaign
Drip campaign
- April 20, 2021
- Posted by: Nicola Selenu

Series of emails that are pre-scheduled as per set behaviourial triggers.
For instance, when a new user signs up, a welcome email is automatically sent. Next, onboarding emails are sent after a certain time gap. In drip email campaigns, one can schedule when the next email will be sent. If a user gets stuck midway while accessing a website, that can trigger an email that will help them get started from that point. After a gap of one or two days, another email will be sent (which is already pre-scheduled for such scenarios).
Author:Nicola Selenu
Email Service Providers Handbook
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SPAMASSASSIN RULES
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SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
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Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
Drip campaign
Series of emails that are pre-scheduled as per set behaviourial triggers.
For instance, when a new user signs up, a welcome email is automatically sent. Next, onboarding emails are sent after a certain time gap. In drip email campaigns, one can schedule when the next email will be sent. If a user gets stuck midway while accessing a website, that can trigger an email that will help them get started from that point. After a gap of one or two days, another email will be sent (which is already pre-scheduled for such scenarios).
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index