Customer Data Platform (CDP)

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Customer Data Platform (CDP)

August 26, 2024
Posted by: Nicola Selenu

A software platform that consolidates and processes data from various sources (e.g., databases, sales platforms) to build a comprehensive, unified view of customer interactions for further analysis or action.

Synonyms:

Customer Data Platform, CDP

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

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