Complaint rate

April 20, 2021
Posted by: Nicola Selenu

The ratio of unique spam complaints you receive from an email campaign to the number of emails that were delivered in the same campaign is termed as Complaint Rate. Recipients have the option to label your email as ‘This is Junk/Spam.’

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

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