Emarsys: Cookies Are Going Away – What’s a Marketer To Do?

Emarsys just shared a new interesting post:

As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely on third-party cookies, this understandably led to a lot of concern and consternation. But what if this presents an important opportunity? 

Read more from the original source: Cookies Are Going Away – What’s a Marketer To Do?

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