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EmailToolTester: SaaS Email Marketing The Marketer’s Guide to Starting Your First Campaign
- May 29, 2023
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just released a brilliant article:
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: taking too much inspiration from other SaaS brands. While you might assume you’re doing things by the book, you risk ultimately ending up with a non-creative campaign. And that’s exactly what people won’t respond to. To help you craft email marketing campaigns that will get people talking, we’ve prepared this guide with everything you should know for your first campaigns. Sure, I’ll take you through all possible options you have, but I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to your audience. Let’s dig in! Uniqueness of SaaS email marketing: why it needs different strategies Briefly put, email marketing can be a powerful growth strategy for a SaaS company that wants to: Increase customer retention Maintain and improve customer relations Acquire new customers Nurture
More here: SaaS Email Marketing The Marketer’s Guide to Starting Your First Campaign
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